Corporate identity is now a key weapon in the business arsenal of the up-to-date companies. A company's identity is its personality for its customers, suppliers, bankers, shareholders, the press, government, and the public at large.
Within the company, an identity program can focus the attention and responses of managers and employees on the core values and principles of the organization. Corporate identity has now come of age as a significant factor in our society.
signs and symbols helps us to be recognized in today's world. This means that the sign should be clear, simple and easy to remember for the audience and public and of course it has to be related to their activities.
It has often been said that the packaging is the best advertisement for a product: In today's competitive businesses, it is even more true. Good packaging design is a key part of retail success.
Packaged products are not independent: they are supported by advertising and promotion. The design must share and reflect the aims of the advertising program, for example through slogans, colors or images. The packaging must also follow the marketing plan in addressing the target audience.
The basic graphic design skills - use of color and type, right sense of balance and proportion, choice of materials all should apply to packaging design. But packaging design is three-dimensional, and is applied to bags and boxes, cans and bottles as well as to flat surfaces.
Did Graphics Inc. is basically a below the line agency in advertising
field. Our services to our clients include their printed subjects like company profiles, general catalogues, sales materials, brochures and annual reports.
